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Tom Cruise: Your TV Settings Are Likely Wrong

Actor films PSA about the 'soap opera effect'

(Newser) - Tom Cruise is here today to talk to you about ... your TV settings. The actor (wearing his Top Gun: Maverick gear) filmed a PSA with director Chris McQuarrie about a feature of high-definition TVs called video interpolation or motion smoothing. It's meant to reduce motion blur when you're... More »

For 2 Years, PSA Told How to Hide Child Porn

Arizona's KAVV ends announcement after threats

(Newser) - An oldies country music radio station serving a rural Arizona area that aired a public service announcement for two years telling people how to hide potential evidence in child pornography cases has stopped doing so after advertisers received threats, the station's owner says. Paul Lotsof, owner of KAVV-FM in... More »

Treating Early Prostate Cancer Doesn't Save Lives

10-year survival rate is equal for men who choose treatment over monitoring

(Newser) - There is no difference in the survival rate for men with early prostate cancer who opt for treatment, such as surgery or radiation, and those who simply monitor their cancer, a new study found. In fact, the 10-year survival rate was so high—99%—that researchers are calling into question... More »

Mayor Doing Mammogram PSA Finds Out She Has Cancer

'It saved my life,' Oklahoma's Gina Noble says of new 3D technology

(Newser) - A news conference in Stillwater, Okla., on Wednesday was meant to announce new 3D mammography equipment at a local medical facility. Mayor Gina Noble had another surprise announcement to offer, the Tulsa World reports. As part of a PSA spot for the new machinery, Noble agreed to go on camera... More »

'The Dress' Ad Goes Viral, Too

Is Salvation Army message on domestic violence on target or too frivolous?

(Newser) - Last week's viral sensation— what color is the The Dress —is this week's viral ad. As you may have seen, the Salvation Army in South Africa piggy-backed on the dress meme to deliver a public service announcement about domestic violence, notes Mashable . "Why is it so... More »

Lindsay Flashes Sense of Humor in Celebrity Ad

She joins lots of others in spot for Jewish group

(Newser) - A new public-service spot by Judd Apatow for the American Jewish World Service features everyone from Jerry Seinfeld to Triumph the Insult Dog to Helen Hunt. But PopEater is most tickled in the Funny or Die ad by the appearance of Lindsay Lohan, who shows a sense of humor about... More »

Bristol Palin PSA Cautions Against Teen Pregnancy

She urges teens to 'pause before you play'

(Newser) - Bristol Palin urges teens to consider the consequences of a teen pregnancy in a new PSA. Produced by the Candie's Foundation, the ad shows Palin with son Tripp telling teens to "pause before you play," reports Huffington Post . It's an open-ended message that she tells ABC could mean... More »

Anna Paquin: 'I'm Bisexual'

True Blood actress comes out for PSA

(Newser) - Anna Paquin is engaged to her—male—True Blood costar Stephen Moyer, but the actress just announced she is bisexual. The 27-year-old, who previously dated Kieran Culkin and has never publicly discussed her sexuality before, filmed a PSA for the Give a Damn Campaign , launched by Cyndi Lauper. Other celebs,... More »

Insulting PSAs Take the 'Ed' Out of 'Sex Ed'

Ads from Sex Really organization are offensive, not helpful

(Newser) - According to a new birth control PSA, the best reason to practice safe sex? “Guys are a@#$%^&.” Bloggers who saw the ad at this weekend’s third annual Sex:Tech conference? Not amused. The ad, which features stereotypical, caricatured guys drinking beer and talking about “titties” and... More »

Joaquin Phoenix Cleans Up for PSA With ... Miley Cyrus

Star shaves, joins Cyrus, Liv Tyler to promote suicide prevention

(Newser) - Joaquin Phoenix has returned to the limelight, clean shaven and with a befuddling new pal: Miley Cyrus. In a PSA for a suicide-prevention group, Cyrus shares her computer skills with Phoenix—who pretends not to have a clue who she is—and a game Liv Tyler, E! reports. “A... More »

NYC Takes on Soda in Nasty PSA

New York wants you to really think about what's in that soda

(Newser) - New York is serious about getting healthy—so serious that the Department of Health has produced what is possibly the most disgusting PSA of all time. The Frisky questions the “seriously stomach-turning” ad warning of the dangers of soda-drinking, asking, "Do these ads have a point, or do... More »

James Lipton Begs You Not to Sext

Sexting is on the rise, but Lipton asks you to 'give it a ponder' first

(Newser) - Teen sexting is on the rise—and just in time, James Lipton is here to assess the threat and give naive picture swappers everywhere some sage advice. A new survey by MTV and the AP shows that nearly one-third of youths have sent or received nude photos, Wired reports. To... More »

Elmo Takes On Swine Flu

Feds, Sesame Street produce spots on hygiene

(Newser) - The fuzzy residents of Sesame Street are teaming up with the federal government to school kids on the dangers of swine flu and how to prevent it, the Washington Post reports. Elmo and human pal Gordon have taped PSAs that instruct children to be sure to wash their hands and... More »

First Lady Joins Elmo to Push Exercise

Sesame Street visit 'the best thing i've done,' First Lady says

(Newser) - Talk about a power couple: Michelle Obama has teamed up with Elmo to film a public service announcement about the importance of exercise and healthful eating, reports Entertainment Tonight. Michelle, a lifelong Sesame Street fan, said meeting the iconic furry character was "probably the best thing I've done” since... More »

Vick May Do PSAs for PETA

(Newser) - As he seeks to scrub his sullied image, disgraced NFL quarterback Michael Vick is in talks appear in public-service ads for People for the Ethical Treatment of Animals, Advertising Age reports. “We want him to discourage people from taking part in dogfighting,” a PETA rep said of charges... More »

PSA Re-enacts Rihanna Beating

Activist organization launches new campaign

(Newser) - Rihanna’s alleged assault by Chris Brown is re-enacted in a new PSA, AP reports. Actors play out the scene while a narrator reads details from the police affidavit. “There was no need to sensationalize things. It was bad enough,” says the CEO of, adding that... More »

Voter Board: Hey Tim, Wanna Do a PSA?

Actor hasn't minced words in aftermath of Election Day polling snafu

(Newser) - The New York City Board of Elections, headed up by a man Tim Robbins has termed a "corrupt scumbag," is reaching out to the prickly actor with an offer he might well resist—turn his Election Day voting tantrum into a civics lesson. TMZ reports that the board... More »

Don't Be Fooled: Prostate Cancer Screening Is Key

Guidelines against PSA testing could cost lives

(Newser) - A national task force’s recent warning against prostate cancer screenings in some men could put their lives at risk, cautions physician and researcher William J. Catalona in the Washington Post. “It's important to note that consideration was not given to the overwhelming body of emerging evidence that screening... More »

Panel: Don't Screen Older Men for Prostate Cancer

Treatment may be more harmful than helpful after the age of 74

(Newser) - Physicians should stop screening men 75 and older for prostate cancer, according to new guidelines issued by national health task force. Prostate cancer is "overdiagnosed" in up to 44% of cases—that is, the cancer is present but so slow growing that it would probably never produce symptoms in... More »

Pill Delivers Prostate Cancer Breakthrough

Daily pill shrinks advanced tumors

(Newser) - A new experimental pill taken once a day is proving effective against an advanced, aggressive form of prostate cancer which has resisted other therapies, reports Reuters. The drug, abiraterone, created by Cougar Biotechnology, significantly shrank tumors in a clinical trial, according to a study in the Journal of Clinical Oncology.... More »

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