French Company Launches Lingerie Line for Little Girls

Even 4-year-olds are included
By Tim Karan,  Newser Staff
Posted Aug 17, 2011 5:55 PM CDT
French Company Launches Lingerie Line for Little Girls
File photo. A French clothing company is stirring controversy thanks to sexualized images of young girls in lingerie.   (Shutterstock)

(Newser) – What 4-year-old doesn't need a frilly bra and panty set? A French fashion line of lingerie aimed at children and teenage girls is making awkward waves thanks to photos of young models in risquè outfits and seductive poses, reports Fashionista. Jours Après Lunes claims to be "the first designer brand dedicated to ‘loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."

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The website for the line designed by adult lingerie veteran Sophie Morin has collections for girls ages 3 months to 36 months, 4 to 12, and 13 and up. The set for the babies is "actually age-appropriate and cute, thankfully," writes Dhani Mau, but the others are little disturbing, especially because of the way the girls are posed in the photos. "Maybe it's unwise to throw stones at the French brand when pretty much every mall in America has a Victoria's Secret Pink outpost selling lingerie to teens," writes Margaret Hartmann at Jezebel. "But we will say that whether it comes from France or the U.S., the last thing we need is more images that sexualize young girls." (French Vogue recently caused a flap with a 10-year-old cover model.)

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