Prefer Dunkin Donuts? You Might Be a Republican

Are you Team Subway or Team Wendy's?
By Matt Cantor,  Newser User
Posted Jun 18, 2012 9:18 AM CDT
Updated Jun 23, 2012 7:35 AM CDT
Starbucks chairman and CEO Howard Schultz.   (AP Photo/Elaine Thompson)

(Newser) – If you love BMWs, Dunkin' Donuts, and Subway, you just might be a Republican. Democrats, meanwhile, prefer Jeeps, Starbucks, and Wendy's, a study finds. Researchers clocked 4,000 people's reactions to various brands to the millisecond, and found a divide between left and right, ABC News reports. "People will gravitate toward brands that have values that are reflective of who they are or who they want to be," says an expert.

The minds behind the study see similarities between party thinking and marketing strategy: Republicans give Allstate insurance the thumbs up, for instance; Buyology's CEO thinks its slogan, "mayhem is everywhere," aligns with the GOP's message that Obama will ruin the country if given four more years. He applies the same logic to Subway (GOP) and Wendy's (Democrats): The former is all about giving you choice in your sandwich, while the latter offers set options for your meal. So what can the two parties agree on? Coca-Cola, Google, Apple, and Visa, the study says. (Read more Starbucks stories.)

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