Woman Sues Sex-Toy Maker for Invading Her Privacy

'Smart' vibrator tracks data on how customers use it
By Elizabeth Armstrong Moore,  Newser Staff
Posted Sep 14, 2016 12:27 PM CDT
Updated Sep 18, 2016 3:20 PM CDT
Woman Sues Sex-Toy Maker for Invading Her Privacy
The Canadian company Standard Innovation says it is "dedicated to shaping the future of sexual health and wellness" and "delivering on our promise of customer satisfaction."   (Standard Innovation)

It's a tale for the ages: A woman buys a vibrator, uses it, and discovers the company that built it is tracking just what she does with it and how often. And yes, she's suing. In a class-action lawsuit representing what the Chicago Tribune reports is tens of thousands of users, the Illinois woman has marched her smart dildo to Chicago to sue sex-toy company Standard Innovation. She accuses the company, which is based in Ottawa, of consumer fraud, unjust enrichment, intrusion upon seclusion, and violating the Federal Wiretap Act and the Illinois Eavesdropping Statute—and she's asking for unspecified punitive damages, reports Vocativ.

The woman reportedly bought her We-Vibe Rave for $130 in May and proceeded to use it several times before learning via a Defcon hacking convention talk (which CNET reported on last month) that her extremely personal usage was being scrutinized for marketing purposes by its maker, reports Courthouse News. The toy can connect to a smartphone for such activities as adjusting vibration type ("tease and please with custom vibes you create") and intensity ("build intensity"), not to mention allowing someone else to be at the controls from afar ("play together from anywhere in the world"). However she chose to use it, only she and Standard Innovation know, and in this case two is clearly a crowd. (A recent surge in sex-toy sales has a pop-culture connection.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.