Amazon made another aggressive move against rivals Monday in the quest for online shoppers. The company is temporarily offering free shipping to all customers—Prime or no—on all purchases, reports USA Today. It's the first time Amazon has made such an offer without a minimum order requirement. In a release, the company said the offer is available for a "limited time" without providing specifics. The best guess is that it will run through the holiday season until a week or so before Christmas—while Amazon can still guarantee delivery by the holiday. One caveat: While Prime members still get free two-day shipping, the new offer requires customers who partake to settle for the five- to eight-day variety.
As Business Insider notes, the move comes after Target announced that it's offering free two-day shipping to all customers through Dec. 22, also without a minimum order requirement. Walmart also offers free two-day shipping, though it requires a $35 order to qualify, per Reuters. Prime members will get extra perks, too, including more items eligible for same-day shipping. Amazon has more than 100 million Prime members around the world who pay $119 each. (An Amazon exec was NOT happy with leaks about the potential locations of the company's second headquarters.)