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Inside the Controversy Over Nike's New Mannequin

Some argue the company is promoting an unhealthy lifestyle with plus size mannequin
By Evann Gastaldo,  Newser Staff
Posted Jun 12, 2019 5:30 PM CDT
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(Newser) – NikeTown London launched its newly redesigned Women by Nike floor last week, and the flagship London store now features plus size mannequins and para-sport mannequins on the floor. Good, right? Well, while you might think the inclusion of a plus size mannequin would be cheered, it actually sparked quite an uproar. What you need to know:

  • Background on the mannequins: A Nike rep explains to ABC News that the Nike Plus Size collection, "crafted to ensure the perfect fit at every size," was launched in 2017. The next year, "to showcase inclusivity and inspire the female consumer," plus size mannequins were brought to some North American stores, and then, last week, to NikeTown London. "We continue to listen to the voice of the athlete and know that the female consumer wants to see a diverse and inclusive range of product to serve her sporting needs," the rep says.
  • A critic weighs in: The uproar started when Tanya Gold wrote a column for the Telegraph arguing that the mannequins are actually "obese" and are "selling women a dangerous lie."

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