One Number Swirling Around Apple TV Plus Is Just Massive

Company reportedly paying more than $15M an episode for star-studded 'Morning Show'
By John Johnson,  Newser Staff
Posted Aug 20, 2019 12:41 PM CDT

(Newser) – Apple wants to move well beyond gadgets with a Netflix-like streaming service, and details are dribbling out ahead of the expected fall release of Apple TV Plus. Lots of questions remain about the particulars of what Apple will be offering, and CEO Tim Cook hasn't filled in many details about his pledge to provide a service "unlike anything that's been done before." Here's a look at what's being reported this week:

  • The price: Bloomberg reports that Apple is considering a price of $9.99 a month when the TV and movie subscription service debuts in November. It predicts that Apple will have a "small selection of shows" initially, before expanding the catalog in the following months.
  • Big investment: The Financial Times says Apple initially planned to invest $1 billion in original programming but has expanded that to $6 billion. The big one is The Morning Show, with Jennifer Aniston, Reese Witherspoon, and Steve Carell. The FT has this surprising nugget: Given those big names, the show will have a higher price-per-episode than the final season of Game of Thrones, whose episodes cost a reported $15 million each.

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