Why Bloomberg Is Spending Up to $20M in These 5 States

He's funding a voter registration drive designed to weaken Trump's reelection chances
By Newser Editors and Wire Services
Posted Nov 21, 2019 12:01 AM CST

(Newser) – As he moves toward a presidential announcement, New York billionaire Michael Bloomberg is rolling out plans to spend an estimated $15 million to $20 million on a voter registration drive designed to weaken President Trump’s reelection chances in five battleground states. News of the large investment, confirmed by Bloomberg’s team on Wednesday, comes less than a week after the former New York City mayor unveiled a $100 million online advertising campaign attacking Trump in four general election swing states. The new effort will target 500,000 voters from traditionally underrepresented groups that typically lean Democratic, including African-Americans, Latinos, Asians, young voters, and those living in some rural communities, the AP reports.

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The drive will begin early next year in Arizona, Michigan, North Carolina, Texas, and Wisconsin, but could expand to more states. The move marks another significant show of financial force demonstrating Bloomberg’s ability to run what senior adviser Howard Wolfson describes as parallel campaigns over the coming year. Bloomberg has already filed paperwork to qualify for presidential primary ballots in three states. The 77-year-old former Republican and independent, who formally registered as a Democrat just last year, is expected to make a formal announcement about his 2020 intentions in the coming days. "If Mike runs, we’re going to try to do what we can to run two campaigns simultaneously," Wolfson says.

(Read more Michael Bloomberg stories.)

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