Republicans Issue Cryptic Remark Over Trump Jr's New Book

'Triggered' is No. 1 on the New York Times bestseller list, but is that legit?
By Neal Colgrass,  Newser Staff
Posted Nov 23, 2019 4:00 PM CST
Donald Trump Jr. gives a thumbs up to an audience member after a panel discussion at a Liberty University Convocation, Wednesday, Nov. 13, 2019, in Lynchburg, Va.   (AP Photo/Don Petersen)
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(Newser) – Donald Trump Jr's book Triggered is No. 1 nationwide—but what's the little dagger symbol beside it on the New York Times bestseller list? That indicates bulk purchases improved its ranking, and sure enough, the Republican National Committee paid a bookseller chain $94,800 the week before Triggered went on sale, the New York Times reports. An RNC disclosure said the money went to "donor mementos," but committee rep Mike Reed admitted it paid for copies of Triggered. Asked to explain the disparity, he said by email, "We stand by our statement." Now the apparent boost to Trump Jr's book sales is causing a kerfuffle across mainstream media:

  • Not enough: The RNC's purchases weren't enough to make the book No. 1 on the Times list, sources tell CNN. "People are making way too much of something that has no basis in fact," says a book industry expert. "The math is obvious." Eric Nelson, a top honcho at Broadside Books, says the notion that the RNC caused the success is "empirically, provably false."

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