'No Go to the Logo,' Say Londoners

Olympics logo is making people not only furious but physically ill
By Dustin Lushing,  Newser Staff
Posted Jun 6, 2007 6:46 AM CDT
'No Go to the Logo,' Say Londoners
'   (Associated Press)

(Newser) – Londoners loathe the logo unveiled Monday for the 2012 Olympics so much that 30,000 have already signed a petition demanding a new one. The jagged pink-and-orange rendition of 2012  took a brand-consultancy firm $800,000 and more than a year to design; Olympics organizers, calling it "dynamic" and "vibrant," say people will "get used to it," reports the Daily Mail.

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Maybe and maybe not. A garish promotional film shown on TV to launch the logo is literally making people sick, says the Mail. With bright, flickering shapes, it's causing headaches and vomiting, and has triggered seizures in at least 10 people with photo-sensitive epilepsy. Graphic designers are in a different kind of agony: "The logo is an embarrassment to my profession," says one. (Read more Olympic Games stories.)

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