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Walmart: Here's Our New Black Friday Plan

For one thing, its deals will be spread over 3 weekends
By Newser Editors and Wire Services
Posted Oct 14, 2020 4:47 PM CDT

(Newser) – Walmart says it will spread out its traditional one-day Black Friday deals over three weekends in November in an effort to reduce crowds in its stores during a pandemic, the AP reports. The nation's largest retailer said Wednesday that more of its doorbuster deals will be reserved for online, as a way to steer more shoppers away from its stores. The discounter, based in Bentonville, Arkansas, will kick off the deals online Nov. 4, with new deals in stores on Nov. 7. The second event will begin online Nov. 11, followed by a similar sales event in stores Nov. 14. It will wrap up its discounts online Nov. 25 with new discounts in stores Nov. 27, the day after Thanksgiving and the traditional Black Friday.

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The details offer the first glimpse from a major retailer of what a reinvented Black Friday will look like during a pandemic. Other retailers like Macy's have said that their Black Friday deals will be spread out and will encourage more online shopping, but none have given specific details. The day after Thanksgiving has been losing its luster as the unofficial start to the holiday shopping season for the past several years. That's because retailers started to usher in deals on Thanksgiving and then increasingly offering holiday discounts throughout the month. Still, despite the competition from other days, Black Friday has remained the busiest day of the year, according to ShopperTrak, which uses cameras in a range of stores to count traffic.

(Read more Black Friday stories.)

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