Harvard Launches Preppy Menswear Line

By Rob Quinn,  Newser Staff
Posted Aug 7, 2009 8:21 AM CDT
The Harvard Yard line is largely targeted at university alumni and Harvard fans.   (Harvard Yard)
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(Newser) – Harvard University has teamed with a clothing maker to launch its own menswear line—and it's not doing much to dispel preppy stereotypes. The Harvard Yard line, billed as "a contemporary men’s wear collection based on classic Ivy League style," features short-sleeved plaid shirts, patterned jacket, seersucker shorts, and other old-school standbys, BlackBook reports.

Harvard's signature color, crimson, appears in buttonholes and other trimmings. The line's creative director says designers were inspired by photos of Harvard students on campus in the '60s. "It’s a style that has become current again and not just with the American consumer," he tells WWD. "We think Harvard Yard will have global appeal.” 
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