CNN Last in Prime-Time Ratings Race

Cable viewers prefer opinion-based news programming
By Nick McMaster,  Newser Staff
Posted Oct 26, 2009 3:35 PM CDT

(Newser) – CNN’s ratings have fallen behind those of the other major cable news networks as prime-time viewers pass over the network in favor of opinion-based news coverage. Every prime-time CNN show lost to its Fox News opponent, and in some instances the losses were even more humiliating—at 10pm, for example, Anderson Cooper 360 not only lost by a wide margin to Greta Van Susteren but was also beaten by repeats of 8pm programs hosted by Keith Olbermann and Nancy Grace.

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CNN executives say their ratings stack up much better when the numbers include non-prime-time hours, and they note that viewers flock to the network for information on a breaking story, the New York Times reports. “CNN’s ratings are always going to be more dependent on the news environment, much more so than opinion-based programming especially in prime time,” the network said in a statement.
(Read more CNN stories.)

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