branding

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New Boeing Plane Name May Be Subtle PR Move

737 Max is called 737-8 in new announcement from Boeing, but it's not clear if that's an official rebrand

(Newser) - Boeing announced an order Wednesday from Polish airline Enter Air for up to four 737-8 airplanes, with the airline's general director asserting he's "convinced it will be the best aircraft in the world for many years to come." For those curious what this new jet is... More »

Trader Joe's: We're Keeping Ethnic Food Names After All

Chain seems to do 180 after teen's petition to change branding she said was offensive

(Newser) - A California teen's petition to get Trader Joe's to change the branding on some of its international food items looked like it hit home with the grocery chain, but after hinting on a phaseout, management seems to be backtracking on that plan. Briones Bedell has noted some of... More »

Eskimo Pies Will be Given a New Name

Dreyer's says the current brand and marketing are inappropriate

(Newser) - The Eskimo Pie will have a new name for its second century. Like companies deciding their product names are hurtful, Dreyer’s Grand Ice Cream's has decided to leave the Eskimo Pie name and marketing campaign in the past, along with the Eskimo character, the New York Times reports.... More »

After 130 Years, Aunt Jemima Is Getting an Overhaul

Aunt Jemima brand is changing logo, name to 'make progress toward racial equality'

(Newser) - For decades, supermarket shoppers have seen bottles of maple syrup represented by log cabins, matrons with aprons, and one especially controversial brand that's now getting an overhaul. Per NBC News , Quaker Oats, a subsidiary of PepsiCo, announced Wednesday it will completely change both the logo and name of its... More »

Facebook's Rebrand Gets an All-Caps Reax

Revamp as FACEBOOK spurs head-scratching, jokes

(Newser) - At least it's not Bookface —or, for that matter, BOOKFACE. NBC News reports that Facebook announced a rebranding effort this week, and its new name is drawing an all-caps reaction. "FACEBOOK" is the new brand, a revamp of the name using "custom typography, rounded corners, open... More »

Trump's Name Scrubbed From NYC Ice Rinks

Wollman Rink, Lasker Rink have been run by his organization since 1980s

(Newser) - For years, skaters at a pair of ice rinks in Manhattan's Central Park have been surrounded by the Trump name. Now, no longer. The official names of the New York rinks are Wollman Rink and Lasker Rink, but Donald Trump started running them in the 1980s, at which point... More »

Branding Misfires on Women's Day 2018

McDonald's, Mattel come under criticism, and Spain's women go on strike

(Newser) - Thursday is International Women's Day, an annual event getting more attention than usual in 2018 because it's the first in the wake of the #MeToo movement. As expected, brands ( including McDonald's ) are looking to capitalize, though critics are calling out examples of perceived misfires. Here'... More »

She Thought It Would Be a Tattoo. It Was a Branding

Women recount bizarre initiation of secret group within Nxivm self-help organization

(Newser) - It's called Nxivm, pronounced Nex-e-um, and thousands have gone through its various self-help and executive training seminars since the 1990s. As the New York Times explains in a lengthy story about the group, most people take a few classes and leave after that. But others become devoted adherents to... More »

Celeb Chef Alters Restaurant Name After Disturbing Find

Tom Colicchio says he didn't know about racial beliefs of men he named it after

(Newser) - A celebrity chef has spent tens of thousands of dollars to quietly change the name of his Manhattan restaurant after he discovered its meaning had racial undertones. Per the New York Times , Tom Colicchio, the lead judge on Bravo's Top Chef, originally called his eatery in the New York... More »

Selling 'Tiffany' Engagement Rings Just Cost Costco $19.4M

Judge rules against warehouse club, which sold jewelry using Tiffany brand name

(Newser) - A federal judge's decision on trademark infringement likely has Costco executives feeling blue—but definitely not Tiffany blue. Per CNBC , US District Judge Laura Taylor Swain ruled Monday the warehouse club must fork over $19.4 million in damages, plus interest, to the luxury jeweler for selling diamond engagement... More »

People Aren't Happy About These Peaceful Swastika Tees

Shirts with the design have been pulled after online backlash

(Newser) - A design company hoping to rebrand the swastika as a symbol of peace and love is feeling quite the opposite on social media. Per the BBC , KA Design’s shirts featuring a swastika next to words like “zen” and “peace” have been pulled from its online shop after... More »

Dunkin' Donuts May Be Nixing a Big Part of Its Identity

Parent company plans to drop 'Donuts' from brand name in test-drive

(Newser) - Dunkin' Donuts is thinking about dumping "Donuts" from its name. A new location of the chain in Pasadena, Calif., will be simply called Dunkin', a move that parent company Dunkin' Brands Group Inc. calls a test, the AP reports. The Massachusetts-based company said Thursday that a few other stores... More »

Just One of 10 Most Valuable Brands Isn't American

Nice job, Tencent

(Newser) - Bragging rights for the world's most valuable brands are usually controlled by US companies, but in this year's ranking by BrandZ , one of China's own cracked the top 10, CNN reports. Tencent, which makes online games, apps, and other digital add-ons, rode on the coattails of its... More »

Southern Comfort Is About to Add a Surprising Ingredient

If you thought it already contained whiskey, it doesn't—but it once did, and it will again

(Newser) - Southern Comfort bills itself as "the spirit of New Orleans," but the generic grain-neutral spirit base it contains (an ingredient not far removed from vodka) doesn't exactly scream "Deep South character." The Sazerac Company, owner of the college-staple brand, wants to change that perception—and... More »

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off... More »

Trump's Luxury Brands Have Lost Their Glitter

And he really only has himself to blame, per Politico

(Newser) - For more than 10 years, BAV Consulting has kept an eye on the Donald Trump brand, documenting its peaks and valleys in consumer opinion. But as Politico reports, the Donald's hold on the luxury goods market—which has helped amass him a portfolio that Bloomberg has estimated is worth... More »

Malaysia Airlines Nixes 'Bucket List' Contest

Company tries to coax people back on planes with regrettable promo

(Newser) - Even a drunken, washed-up Don Draper would know better than to pitch this: Malaysia Airlines —dogged by the twin tragedies of Flight 370 and Flight 17 and desperate to fill its scads of empty seats — came up with what apparently seemed like a promising promotion: the "My... More »

Google Goes Hollywood, With Big Role in New Film

Vince Vaughn, Owen Wilson comedy 'The Internship' gets prime access

(Newser) - The phrase "product placement" doesn't begin to cut it. In the upcoming comedy The Internship, Google has something more akin to a starring role, reports the Los Angeles Times . The company not only allowed the comedy with Owen Wilson and Vince Vaughn to shoot for two days at... More »

London Warns Olympics Fans: Don't Post Pics

Olympics protected by stringent branding laws

(Newser) - The Olympics are headed to London this summer, but visitors and athletes alike better beware of what they post online, reports Mashable . London has passed legislation ahead of the games to penalize people who violate the games' official branding. Legally speaking, this would include:
  • Athletes posting media of themselves with
... More »

How Whole Foods Is Brainwashing You

Grocer 'primes' you into spending more from the instant you walk in

(Newser) - You may have thought it was gettin' real in the Whole Foods parking lot, but just wait until you get inside, where the supermarket giant bombards you with manipulation that "primes" you to spend. From the fresh-cut flowers at the entrance suggesting freshness is everywhere, "without a shadow... More »

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