breakfast cereal

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Kellogg's CEO Hit for 'Marketing Spin on Poverty'
Kellogg's CEO Hit for
'Marketing Spin
on Poverty'
the rundown

Kellogg's CEO Hit for 'Marketing Spin on Poverty'

Touting cereal as an affordable dinner option is not going over well

(Newser) - With shoppers spending the highest portion of their income on food than at any point in the last 30 years, Kellogg has been encouraging families to eat cereal for dinner . But that advice has met with quite the backlash after Kellogg CEO Gary Pilnick doubled down and denied that asking...

Are We Nearing the End of Breakfast Cereal?

Cereal sales are on a decline, and some brands may be ditching them

(Newser) - Sales trends in breakfast foods suggest that Tony the Tiger and Toucan Sam may be looking for new work in the future. The Wall Street Journal reports that the top players in the cereal industry—Kellogg, Post Holdings, and General Mills—have seen declining sales in recent years, and expect...

Another US Giant Is Splitting Into Stand-Alones

Kellogg will now have separate businesses dedicated to cereals, snacks, and plant-based foods

(Newser) - Kellogg is letting go of its Eggos. Rather, the frozen waffle brand will no longer fall under the general Kellogg's umbrella, but instead will be absorbed into one of three stand-alone businesses that the food conglomerate has announced it's splitting into. The Wall Street Journal notes the three...

Redditors Clog Kellogg's Job Portal, in Solidarity With Strike

Company has said it plans to replace striking workers with new applicants

(Newser) - Update: Kellogg's plan to replace striking workers with new applicants just got more complicated. People on Reddit and TikTok sympathetic to the striking workers are spamming the company's job-application portal, reports the Hill . "It's time to clog their toilet of an application pipeline," reads a...

John Oliver Challenges Cheerios to Drop F-Bomb
John Oliver Goes on
a Cereal Rant

John Oliver Goes on a Cereal Rant

Challenges Cheerios to drop an F-bomb

(Newser) - Late night host John Oliver has a big issue with ... breakfast cereals. In a web exclusive video , the Last Week Tonight host ranted about the tendency of cereal brands to deliver "empty nonsense" and meaningless "positivity" jargon in their ad campaigns and on social media. "No one...

Desperate Grape-Nuts Fans Who Paid Big to Get Some Love

The cereal is shipping at full capacity, and those who overpaid can get reimbursed

(Newser) - Grape-Nuts is filling up shelves again—and potentially filling some wallets. Cereal maker Post Consumer Brands on Wednesday announced that the pandemic-induced Grape-Nuts drought is over, as Post said would be the case in January when it promised a return to pre-COVID stocks by early spring. In a news release...

Day's Biggest Mystery Involves Box of Cinnamon Toast Crunch

Jensen Karp accuses company of gaslighting him over what he says were shrimp tales

(Newser) - Comedian Jensen Karp is accusing General Mills of "gaslighting" him after he complained that his bowl of Cinnamon Toast Crunch was more like Crustacean Crunch. Karp said when he complained Monday that he had found shrimp tails in his cereal—photo here —the company offered to replace the...

To Woo Millennials, 4 Cereals Are 'Kicking It Old School'

Cocoa Puffs, Trix, Cookie Crisp, Golden Grahams are going back to the '80s

(Newser) - If your Cocoa Puffs taste especially chocolatey lately, it's not your imagination. That's because General Mills is tapping into consumer nostalgia in an effort to woo millennials and others via an update on four of its breakfast cereals, Food Dive reports. Or is that a backdate? "Your...

NYC MTA: TikTok Star's Subway Prank 'a New Low'

Josh Popkin's Fruity Pebbles-and-milk stunt didn't go over well

(Newser) - A TikTok star caused quite a commotion on a New York City subway, and now he's facing quite a backlash. Per BuzzFeed , Josh Popkin, the 23-year-old also known as @fckjoshy, shared video on the social network showing him carrying a plastic bin filled with Fruity Pebbles and milk onto...

'Classic Trix' Is Already Back
'Classic Trix'
Is Already Back

'Classic Trix' Is Already Back

Version with artificial colors, flavors will return to shelves

(Newser) - Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal, the AP reports. Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But...

General Mills Out With First New Cereal in 15 Years

Tiny Toast uses mini-toast pieces sprinkled with real fruit

(Newser) - The breakfast world hasn't seen a new cereal from General Mills since the turn of the millennium, but that's about to change. The food company known for Cheerios and Cinnamon Toast Crunch has announced that consumers will be able to pour milk later this month over Tiny Toast,...

Babies Fed Rice Cereal Have Far Higher Arsenic Levels

Move over rice, other grains may become more popular cereal

(Newser) - Feeding infants rice cereals as first foods is taking a new hit from researchers and organizations alike, and now a new study published in JAMA Pediatrics adds to the growing chorus that rice be scaled back or put off altogether. This is because, as researchers report, infants who are fed...

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off...

Wheaties Beer Is Happening, People

General Mills teams up with Minneapolis brewery to concoct 'HefeWheaties'

(Newser) - These Wheaties may not be so good with milk. Wheaties says it's partnering with a craft brewery to create a limited-edition beer, though the 16-ounce cans will only be available in the Minneapolis-St. Paul market starting Aug. 26, according to Wheaties parent company General Mills. General Mills says the...

Get the New Usher Song... in Cheerios Boxes

'Clueless' single available in select boxes of Honey Nut Cheerios at Walmart

(Newser) - Commonly found at the bottom of cereal boxes: cheap plastic toys and, now, Usher singles? Yes, a code to download Usher's new song, "Clueless," will be available inside select boxes of Honey Nut Cheerios at nationwide Walmart stores, Billboard reports. No one's sure if the exclusive...

Brewer: I Bought All the Count Chocula to Make Beer

 Brewer: I Bought  
 All the Count Chocula 
 to Make Beer 
in case you missed it

Brewer: I Bought All the Count Chocula to Make Beer

Colo. craft brewer snatched up much of Fort Collins' supply of breakfast cereal

(Newser) - For some people in Fort Collins, the annual arrival of Count Chocula cereal is a highlight of the year. So when shoppers in the Colorado town went searching for the monster-themed marshmallow delicacy, they were perturbed that they couldn't find it at either of the local Albertsons locations. "...

'Tony the Tiger' Voice Dead at 64
 'Tony the Tiger' 
 Voice Dead at 64 

'Tony the Tiger' Voice Dead at 64

Lee Marshall was also wrestling announcer, rock DJ

(Newser) - One of America's most iconic voices is no more. Lee Marshall, who began voicing Tony the Tiger in Kellogg's Frosted Flakes ads in 1999, has died of esophageal cancer at the age of 64. Marshall "spoke in deep, rich, practically evangelical tones," the Los Angeles Times...

Bad Smell Causes Huge Cereal Recall

Packages of 4 major breakfast foods sicken consumers

(Newser) - Kellogg is voluntarily recalling about 28 million boxes of Apple Jacks, Corn Pops, Froot Loops, and Honey Smacks cereals because a "waxy" smell and flavor coming from the package liners could make people sick, the company said today. A rep said about 20 people have complained, including five who...

Kellogg's 'Immunity' Claim Stokes H1N1 Ire
 'Immunity' Claim 
 Stokes H1N1 Ire 

Kellogg's 'Immunity' Claim Stokes H1N1 Ire

Company profiting from parents' swine flu fears, critics charge

(Newser) - Kellogg's claim that its cereal has immunity-boosting powers is a cheap way to capitalize on parents' swine flu fears, critics tell USA Today . "This one belongs in the hall of fame," says the director of Yale's Rudd Center for Food Policy and Obesity. The boxes in question announce...

Worst Cereals Are Most Heavily Marketed to Kids
Worst Cereals Are Most Heavily Marketed to Kids
85% more sugar, anyone?

Worst Cereals Are Most Heavily Marketed to Kids

Industry's promise to self-regulate an 'abject failure'

(Newser) - Cereals marketed to kids are drastically less nutritious than those pitched to adults, despite industry promises to clean up its act, finds a new study from Yale’s Rudd Center for Food Policy and Obesity. The study confirms what a quick glance at the cereal aisle would tell you: Cereals...

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