Missing the McRib? McYearn No Longer

McDonald's brings back the boneless rib sandwich
By Neal Colgrass,  Newser Staff
Posted Oct 24, 2011 3:36 PM CDT
McDonald's Selling McRib Sandwich Nationwide Until November 14
The McRib is back!   (PRNewsFoto/McDonald's)

(Newser) – America has apparently been salivating for the past year, and McDonald's is coming to the rescue. The mega-food-chain announced today it will be selling its McRib boneless barbecue pork sandwich nationwide until Nov. 14. Normally its franchises can choose whether to sell the sandwich, but a national release last year was so popular that execs decided to serve it up again across the country, the AP reports.

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So—why make the sandwich hard to get, if it's so popular? "Bringing it back every so often adds to the excitement," says marketing director Marta Fearon. And why call it a McRib when it lacks bones? "That gives it this quirky sense of humor," she says. (Read more McRib stories.)

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