Like the last shrewd Arkansas politician before him, Mike Huckabee isn't discounting the punch of star power—particularly when it's coming from martial arts tough guy Chuck Norris. Seriously, says Newsweek’s Howard Fineman. Not only did the action hero provide needed publicity, but he’s a known born-again Christian conservative who’s sought Bible study in public schools.
Now the affable Arkansas governor is turning his endorsement sights on Focus on the Family’s James Dobson. Amazingly enough, the “Walker, Texas Ranger” star is respected by Dobson’s constituency as well as Conan O’Brien fans—sure to be rolling in the aisles at Huck’s new ad script: “My plan to secure the border? Two words: Chuck Norris.” (Read more Mike Huckabee stories.)