Starbucks to Open Its Largest Store Ever

'The Willy Wonka of coffee' to open in NYC in 2018
By Arden Dier,  Newser Staff
Posted Apr 6, 2016 9:52 AM CDT
Starbucks to Open Its Largest Store Ever

Starbucks may be heading "home" to Italy, but its largest store ever will be stateside. The coffee company is planning a 20,000-square-foot location in Manhattan dubbed the Starbucks Reserve Roastery and Tasting Room, per the Seattle Times. CEO Howard Schultz describes it as "the Willy Wonka of coffee," per CNNMoney. Housed in a nine-story office building, the location—part roasting facility, part cafe—will be based on the Starbucks Roastery that opened in Seattle in 2014. The doors are set to open in 2018.

"In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way," Schultz says, per Bloomberg. Small-batch coffee will be roasted on-site, with the beans available for purchase. Customers will also have the opportunity to learn about coffee beans and brewing. Far from New York? Don't fret. Starbucks is considering at least two other Roastery locations: one in Asia and another in the US. (More Starbucks stories.)

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