'Flavorless as Dirt': Girl Scout's Honesty Leads to Big Sales

A Facebook video helped her sales skyrocket
By Jan Jordan,  Newser Staff
Posted Jan 31, 2017 9:55 AM CST
Updated Feb 4, 2017 10:29 AM CST
Girl Scout Sells Scads of Cookies With Honest Reviews
File photo of a hopeful cookie seller.   (AP Photo)

Charlotte McCourt has sold more than 15,000 boxes of Girl Scout cookies in a manner so unconventional it's making news: The 11-year-old has been unflinchingly honest. Trefoils? "Kind of boring." Toffee-tastic? "As flavorless as dirt." Savannah Smiles? "Divine." (Not all were negative.) Charlotte, a New Jersey sixth-grader, was dismayed that only two of the boxes she had sold were marked to be donated to US military troops, so her father suggested she write a letter to a wealthy family friend who might be willing to donate a bunch. The result? A letter that described each cookie in brutally honest terms, including demerits for "blandness" to Do-Si-Dos. "I played it by ear and I just kept typing until I thought the letter was good," Charlotte tells ABC News. The wealthy friend did indeed send 25 boxes of cookies to the troops, but it was a Facebook post that made Charlotte's cookie sales hit warp speed.

Charlotte's dad, a writer and producer on the podcast "The Way I Heard It," showed the letter to the show's star, TV host-turned-podcaster Mike Rowe, who posted on his Facebook page a video of himself reading the letter and asking viewers to reward Charlotte's honesty. "Send the message that when you tell the truth, good things happen," Rowe said. A day later, sales on Charlotte's cookie-sales website zoomed, with more than 7,000 boxes being donated to troops and more being ordered. She has now sold more than 15,000 boxes, and the video has more than 8 million views. Refinery 29 notes that many commenters are reminding viewers they can support their local Girl Scouts when placing orders. (This girl made headlines for a unique sales idea, too.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.