Teen Finds Crazy Success Running Sock Business

Brennan Agranoff came up with the idea at age 13
By Evann Gastaldo,  Newser Staff
Posted Apr 26, 2017 6:50 PM CDT
Teen's Sock Business Does $1M in Sales Per Year
HoopSwagg socks.   (HoopSwagg)

Brennan Agranoff is the founder and CEO of a custom sock business that receives about 100 new orders per day—and he's just 17. Agranoff first came up with the idea for HoopSwagg when he was at a high school basketball game at age 13 and noticed all the boring athletic socks players were wearing; the company makes socks and other products, including shoelaces and arm sleeves, for basketball and other sports. Designs range from fairly standard (digital camo) to pretty out-there (unicorns farting rainbows). "My ideas, they're either really random or based on what is happening right now," the Oregon high school junior, who has come up with more than 500 designs so far, tells KATU. The company's annual sales are more than $1 million, CNN Money reports. Agranoff has a number of part-time employees, and his mom works for the business full-time.

One of his most popular designs involves pictures of the goats his family owns; Agranoff still has normal family chores, including feeding those goats, as well as his schoolwork. None of that stops him from working around 5 to 6 hours a day, he says. He taught himself how to code and do graphic design, and his parents were the first investors in his business, which he now runs from a 1,500-square-foot building on his family's property. Last week, HoopSwagg announced that it had purchased another custom athletic apparel company, its first acquisition. Agranoff plans to go to college eventually, but first he will work for his company full-time after graduating from high school six months early; he'd like to sell his products in brick-and-mortar stores. A pair of socks will run you $14.99. Agranoff hopes to someday allow customers to come up with their own designs. (This teen's business involves naming Chinese babies.)

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