Netflix Develops Weed Strains for Its Shows

12 different varieties to coincide with launch of 'Disjointed' series
By Jenn Gidman,  Newser Staff
Posted Aug 28, 2017 9:50 AM CDT

Netflix debuted Disjointed—a series starring Kathy Bates as a pot activist who runs a Southern California marijuana dispensary—on Friday, and along with the show's launch came some extra enhancers: new marijuana strains inspired by 10 of its shows. Variety and the Los Angeles Times report on the "Netflix Collection," 12 different types of weed hawked in branded glass jars. Disjointed gets three varieties all to itself: the Omega Strain, Eve's Bush, and Rutherford B. Haze. Other Netflix series that earned their own cannabis add-on include BoJack Horseman (which inspired the Prickly Muffin), Arrested Development (Banana Stand Kush), and Orange Is the New Black (Poussey Riot). The Netflix-tied marijuana was sold in a temporary pop-up store at Alternative Health Herbal Services in West Hollywood, Calif., over the weekend, meaning the sale is already over.

Per a press release, the type of pot matched with each show was carefully thought out, with "sillier" shows linked to weed that was more "indica dominant," and "dramedies" tied to more "sativa dominant [varieties] to help the more powerful scenes resonate" (the difference between the two strains is explained here). Fortune notes it's an "interesting time for a big company like Netflix to be dallying with Mary Jane," as Attorney General Jeff Sessions has insinuated he may try to crack down on marijuana legalization. Netflix says it didn't make money off the pot sales, that only qualifying individuals with medical cards were able to buy the branded weed, and that this initiative was for PR purposes only—which the Times notes is an important distinction, since weed is still illegal on a federal level. (If you missed out on the pot, check out this Netflix co-founder's plan for moviegoers.)

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