New Soda Sizes Aim to Cap Fizzling Sales

Coke and Pepsi are testing new bottle sizes in an effort to boost deflating soda sales, reports the Wall Street Journal. Coke pulled 20-ounce bottles of Coca-Cola, Diet Coke, Coke and other drinks from Virginia convenience store shelves this week and re-stocked them with 16-ounce and 24-ounce bottles. Pepsi plans to try out 12-ounce and 16-ounce bottles.

First-quarter sales of soda dropped 4.2% in convenience stores, where most drinks come in 20-ounce bottles. The companies hope the alternate sizes will appeal to customers avoiding large sodas or wanting more bang for their buck. Coke’s 16-ounce bottle generally costs 99 cents, while the 24-ounce drink costs up to $1.49, only 20 cents more than the 20-ounce bottle. (More soda stories.)