PETA Push Leads to Change on Animal Cracker Boxes

No more cages on Nabisco snack packaging
By Jenn Gidman,  Newser Staff
Posted Aug 21, 2018 12:06 PM CDT
Now Roaming Free: Animals on Animal Cracker Boxes
This Monday photo shows a box of Nabisco Barnum's Animals crackers on the shelf of a local grocery store in Des Moines, Iowa.   (AP Photo/Charlie Neibergall)

We probably wouldn't want to see lions, elephants, and gorillas at the local zoo or circus busting out from behind bars, but on Nabisco's updated animal-cracker packaging, going cage-free has been deemed perfectly safe. USA Today reports the company has removed any depiction of cages on its boxes of Barnum's Animals snacks, after PETA complained to parent company Mondelez International in 2016 that circus animals are often mistreated. "When PETA reached out about Barnum's, we saw this as another great opportunity to continue to keep this brand modern," a Mondelez spokesman says, per CBS News.

And PETA approves. "The new box … perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows," says the group's executive VP. While Mondelez worked over the past two years to revamp its packaging, the namesake circus the crackers were based on, Ringling Brothers and Barnum and Bailey, closed down due to lagging ticket sales, shuttering its tents for good in May 2017. (More Nabisco stories.)

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