Musk's Chosen Successor at Twitter Revealed

Sources say it's NBCUniversal’s Linda Yaccarino
By Bob Cronin,  Newser Staff
Posted May 11, 2023 4:45 PM CDT
Updated May 12, 2023 2:00 AM CDT
Musk Announces He'll Step Aside as Twitter CEO
Texas Gov. Greg Abbott listens to Elon Musk speak about Tesla's proposed lithium refining facility during a groundbreaking ceremony on Monday in Robstown, Texas.   (Angela Piazza/Corpus Christi Caller-Times via AP)
UPDATE May 12, 2023 2:00 AM CDT

The person who is in what's being described as "advanced talks" to take over as CEO of Twitter has been revealed: Sources tell the Washington Post, the Wall Street Journal, and other outlets that it's NBCUniversal’s head of advertising, Linda Yaccarino. Elon Musk on Thursday said he'd already hired someone to succeed him at the head of the social media company, but hadn't named the person; Yaccarino is currently busy rehearsing for NBCU's upfront, its annual pitch event for advertisers and one of its biggest events of the year, at which she is expected to play a role Monday.

May 11, 2023 4:45 PM CDT

Elon Musk announced changes at the top of Twitter on Thursday, saying he's hired a new CEO—a title he now holds. He did not identify his successor, saying only that she'll start in about six weeks, CNBC reports. Musk will be executive chair and chief technical officer, "overseeing product, software & sysops," he tweeted. In addition, he'll still own the company, which he's renaming X, per Verge. Musk said in December he'd follow the wishes of the majority after a survey showed support for him stepping aside as CEO. He said then he'd give up the job "as soon as I find someone foolish enough" to accept it.

Shareholders of another of Musk's companies, Tesla, have tried to pressure him to be a more attentive CEO at the electric vehicle maker. His tenure atop Twitter hasn't been peaceful; Musk fired top executives and laid off hundreds of employees, in addition to making changes that upset users. Investors indicated satisfaction with Thursday's announcement: Shares climbed more than 2% after Musk tweeted. (More Elon Musk stories.)

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