X

I'll Have a No. 2, Please: Starbucks Adds Meal Deals

Struggling coffee icon adds $3.95 breakfast deals to jolt sales
By Jim O'Neill,  Newser User
Posted Feb 9, 2009 8:56 AM CST

(Newser) – Starbucks is taking a page from McDonald’s book by offering $3.95 drink and breakfast deals it hopes will help reprogram consumers' perceptions of the chain as home of the $4 coffee, reports the Wall Street Journal. "It is a reset of both economic and social behavior,” said CEO Howard Schultz of the deals: a 12 oz. latte with oatmeal or coffee cake or a 12 oz. coffee with breakfast sandwich or roll.
(Read more Starbucks stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.