A Big Mac by Any Other Name Is Not as Tasty

Preschoolers judged McDonald’s-branded food superior, even compared to the same products served without the familiar packaging, a study reported in Time concludes.
The Pavlovian response to the Golden Arches worries child health experts, who link it to increasing obesity among the young.

Kids who watch more television and those who own more toys from McDonald's were more likely to find chicken nuggets and fries in Mickey D's packaging superior to the same items in generic wrapping. Advocacy groups argue that advertisements to children should be strictly limited because  they form strong brand attachments but aren't capable of judging products' real merits. (More McDonald's stories.)