Beer Prices Going Up

By Harry Kimball,  Newser Staff
Posted Aug 25, 2009 4:23 PM CDT
Beer Prices Going Up
Anheuser-Busch InBev logo is seen at the brewery headquarters in Leuven, Belgium.   (AP Photo)

(Newser) – The nation’s largest brewers plan to raise beer prices in the fall, the Wall Street Journal reports. Anheuser-Busch InBev—maker of Budweiser—and MillerCoors will further test the notion that beer is generally recession-proof. “The environment is very favorable, we think,” says an Anheuser exec. Both companies have been able to offset sales slumps by raising prices in the last year.

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The increase will likely keep pace with last fall’s, insiders say—about 4% in most markets. Though executives see an opportunity, one industry analyst says it's a dangerous game when consumers are pinched. “There's a lot of trading down going on,” he says, noting that while Bud Light sales were off nearly 9% in the last month, sales of Busch, its cheaper cousin, were up 3%. (Read more InBev stories.)

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