Ready or not, 3D TV is coming this year, with every major television manufacturer planning to unveil a 3D set at today's Consumer Electronics Show. DirecTV is also expected to announce some 3D channel offerings on the heels of yesterday’s announcement that ESPN plans to launch a 3D network during the World Cup. “The stars are aligning to make 2010 the launch year of 3D,” an LG vice president tells the New York Times.
The big question is whether consumers will ditch their still-shiny HDTVs in favor of pricey new 3D sets—expected to start at $2,000—that will require them to wear special glasses. But the industry is betting that when there’s enough content available, consumers will dive in. “I think 90% of the males in this country would be dying to watch the Super Bowl and be immersed in it,” says one analyst. (Read more 3D HDTV stories.)