Can Baby Carrots Really Kill Doritos?

What do Doritos and baby carrots have in common? The answer we're looking for is "they're both lunchtime standards"—and the baby carrot industry wants to take Doritos and its snack-food brethren down. Some 50 carrot growers are planning a $25 million marketing effort designed to convince kids that baby carrots are "sexy" and "extreme" (no joke), and they've hired an über-high profile ad agency (behind the "I'm a PC" campaign) to make that happen, reports USA Today.

So will Doritos-like bags (bearing the slogan "The original orange doodles") of orange veggies sold from vending machines work? Tom Barlow thinks the uphill battle may be a little too steep, at WalletPop: "We didn't become a nation of wide-bodies for no reason; Cheetos provide an immediate gratification of salty, sweet, cheesy goodness that is hard to put aside for a snappy little carrot." USA Today talked to one ad psychologist who has a way around that problem: Put an orange, natural dusting on the carrots. Messy fingers are sure to trick kids into thinking they're eating Cheetos, Doritos, or any number of artificial snacks! (More carrots stories.)