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Apple to Small Startup: Ditch That Logo or Else

The tech giant sues Prepear over its logo of, you guessed it, a pear

(Newser) - Note to small startups: Try not using a fruit logo. Apple might get mad. The tech behemoth has again filed suit over a fruity logo—this time against a five-employee startup called Prepear that advertises itself with the image of a green pear, Entrepreneur reports. Now Russell Monson, the recipe... More »

Reference to Slavery in UVa Logo Is Edited Out

Sword handles undergo edit to remove reference to walls that hid slaves

(Newser) - The University of Virginia has altered its new athletics logo, revealed less than two months ago, over references to the school's history of slavery. The longstanding logo features a large "V" over crossed sabres, and in that April update, new detailing that was meant to "mimic the... More »

Say Goodbye to the Land O'Lakes 'Butter Maiden'

Native American woman who appeared on brand's packaging for decades has been nixed

(Newser) - If you can't quite put your finger on what's different about your butter the next time you pick up a pack of Land O'Lakes, allow us to fill you in. There's something missing from the packaging—the Native American "butter maiden" who used to be... More »

New Olympic Logo Features Rings, City Name, and ... Marianne

People aren't quite sure what to make of design for 2024 Summer Olympics in Paris

(Newser) - A French government spokeswoman calls it "magnifique," while an International Olympic Committee rep says it's "innovative." The rest of the world ... isn't quite sure what to make of a new Olympic logo unveiled for the 2024 Summer Olympics in Paris. The BBC notes that... More »

Mastercard Drops Its Name From Its Logo

New logo will feature just those two interlocking circles

(Newser) - What's in a name? For Mastercard, not enough to keep it in the logo. The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years, the AP reports. Mastercard Inc. joins a small stable of... More »

PayPal Sues Pandora Over Logo

Mobile app icon is way too similar to PayPal's, company argues

(Newser) - Pandora unveiled a new logo for its mobile app in October, and PayPal is now suing over it, saying it looks too similar to the logo PayPal uses on its own mobile app, the New York Post reports. Gizmodo has a comparison of the icons—a single P for Pandora... More »

There's a Story of Fraud Behind This Bank of America Tattoo

Gabriel Patterson pleads guilty to bank fraud

(Newser) - You'd think a man wouldn't soon forget all those times he stole from a bank, but Gabriel Patterson apparently wanted to remember his fraud forever—hence the tattoo of the Bank of America logo on the inside of his left elbow. Now he'll also have the memory... More »

Town Opts to Keep Old Logo Derided as Racist

Whitesboro won't be changing controversial seal

(Newser) - The mayor of an upstate New York town who has said the town's seal—depicting what looks to be the town's white founder, Hugh White, strangling a Native American—was nothing more than "friendly wrestling" is likely pleased after residents voted Monday night to keep it, the... More »

Google Unveils a New Logo

It's the biggest change in 16 years

(Newser) - Google has a new logo to go along with its new corporate structure . The company today announced its biggest logo update in 16 years, with the key change being a switch to sans-serif typeface designed to read as well on small screens as big ones, reports Fast Company . The Verge... More »

Facebook Makes Subtle Logo Change, for a Reason

'It's driven by mobile'

(Newser) - Facebook has tweaked its logo for the first time in a decade, but you'll be forgiven if you didn't notice. To the layman, the change is slight: The "a" is different, now rounded off, and all the letters are thinner. But to experts, it's a big... More »

Hillary Logo Spawns 'Hillvetica' Font

Could 'Comic Rands' be next?

(Newser) - Hillary Clinton's campaign logo has its share of critics , but one graphic designer was inspired enough to create a whole font based on the "H" design. "Now you too can announce," tweeted Rick Wolff as he unveiled the font he calls "Hillary Bold" or "... More »

Internet Freaks Out Over Clinton Logo

WikiLeaks claims campaign stole its design

(Newser) - In what is not expected to be the last controversy of the Clinton campaign, heated discussion of her logo erupted on social media as soon as she announced her 2016 White House bid yesterday. Some critics said the red-and-blue logo looked like it had been made in MS Paint and... More »

Think You Know the Apple Logo? Think Again

In a study, 84 of 85 people couldn't draw it from memory

(Newser) - You may be reading this story on your iPhone, but if you were asked to draw the Apple logo from memory, there's a good chance you couldn't. That's what UCLA psychologists found to be the case after asking 85 undergrads to do that very task; 52 of... More »

Google Flattens Its Logo

In subtle change, along with updated Google Bar

(Newser) - Not to be outdone by Yahoo's big reveal , Google has revamped its logo, though it's not quite as big of a change as you might expect. Basically, it's been flattened, reports Mashable , which has a before and after comparison of the "extremely subtle" change, revealing a... More »

Yahoo Unveils 1st New Logo in 18 Years

After 30 days of teasing

(Newser) - For the first time in 18 years, as Marissa Mayer notes , Yahoo has changed its logo. It's no massive overhaul, though: "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," writes chief marketing... More »

American Updates Logo, Look of Planes

Move comes amid bankruptcy

(Newser) - American Airlines is still in the midst of bankruptcy proceedings, but at least it's got a new look. The airline showed off the first plane bearing a new paint design at Dallas-Fort Worth International Airport today. The familiar red, white, and blue stripes along the side of the fuselage... More »

University System Drops Much-Hated New Logo

University of California bends to its critics

(Newser) - Was it a browser icon? A tongue? A toilet? Critics alleged all three , but the new University of California logo is now one thing: history. School officials said yesterday they would suspend use of the logo that showed a large blue "U" surrounding a fading letter "C,"... More »

Everyone Hates New University of California Logo

It looks like 'a urinal,' among other things

(Newser) - When the University of California unveiled its new logo, it probably wasn't expecting students and alumni reacting by Photoshopping it onto pictures of toilets about to be flushed. But that's exactly what happened, as logo haters staged what the Los Angeles Times calls an "online revolt" against... More »

Wendy's Gets First New Logo in 30 Years

But freckled, pigtailed redhead is still there

(Newser) - Wendy's is unveiling a new logo for the first time in almost three decades—but don't worry, it still features the familiar redheaded girl with the freckles and pigtails. The logo, which will officially launch in March, is part of an attempt by the fast-food chain to infuse... More »

For First Time in 25 Years, Microsoft Updates Logo

New logo coincides with new and updated products

(Newser) - Microsoft has used the same logo since 1987, but finally unveiled a new one today at the opening of a Boston Microsoft store. The company is launching new or considerably updated versions of almost all its products, so "we felt it was a good time to express the newness... More »

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