Stories 21 - 27 | << Prev 

Time, CNN Top College Faves

Annual marketing survey yields weightier results

(Newser) - College students took a break from beer pong to take stock of the world, a study of their favorite brands suggests. Time unseated Cosmopolitan as top magazine among the 1,000 students surveyed, while bumped Perez Hilton off the list of top websites, Advertising Age reports. "World... More »

King Family Wants Cut of Obama-King Souvenir Cash

The dream may be passed down, but not the brand

(Newser) - The family of the Rev. Martin Luther King Jr. is demanding a share of the proceeds from the sudden wave of T-shirts, posters, and other merch pairing the civil rights leader with Barack Obama, the AP reports. Obama may have inherited the dream, but they own the brand, says the... More »

Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen

(Newser) - Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in... More »

Apple Has Top Brand, World Consumers Say

But survey says Microsoft, USA need to revamp marketing

(Newser) - Apple is the world's "most inspiring brand," as well as the one most consumers say they can't live without, according to a new survey on brand impact. Meanwhile, Reuters reports that Microsoft was the brand buyers thought most in need of an overhaul—with the United States as... More »

Generics Curb Rise in Drug Costs

Cheap alternatives to brand-name meds appear as patents expire

(Newser) - Scores of prescription drugs are getting cheaper, as name-brand patents expire and open the door to generic imitators. That's bad news for pharmaceutical companies, the Times reports, but it means that an aging population ever more reliant on drugs will be paying as much as 80 percent less for them. More »

Wal-Mart Drops The Smock

Company hopes a preppier look will help attract more upscale customers

(Newser) - Wal-Mart employees are about to ditch their frumpy frocks in favor of a preppier look—khaki pants and dark-blue polos. It's part of a broader initiative to streamline and modernize the megastore's image to attract a new, wealthier customer base, Business Week reports. Other recent upscaling: vinyl wood floors and... More »

CD Sales Drop 20%

(Newser) - CD sales plunged more than 20% in the first quarter of this year compared to the same period last year, and online music sales didn't come close to making up the difference. Closing stores, weak albums, and over a billion songs shared illegally every month combined to deliver the sharpest... More »

Stories 21 - 27 | << Prev 
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