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Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen
By Kevin Spak,  Newser Staff
Posted Jun 23, 2008 1:56 PM CDT
Guess Who Has the Most Trusted Brand in America?
Google co-founder Sergey Brin listens as Sen. Charles Schumer speaks during the opening of Google's new offices in New York today.   (AP Photo)

(Newser) – Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in a new poll, with Halliburton coming in dead last. The top 10:

story continues below

  1. Google
  2. Johnson & Johnson
  3. Intel Corporation
  4. General Mills
  5. Kraft Foods
  6. Berkshire Hathaway
  7. 3M Company
  8. Coca-Cola Company
  9. Honda Motors
  10. Microsoft
(Read more Google stories.)

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