The papa bear of all domain names—sex.com—is selling for $13 million, reports tech news site the Register. Current owner Escom LLC is bankrupt and has agreed to fork over the name to Clover Holdings, about which little is known. The domain sold in 2006 for about the same price, which was widely thought to be the most expensive ever paid.
The name has a crazy history, notes the Register, once getting hijacked by a conman who raked in $500,000 a month in advertising before fleeing to Mexico to avoid a $65 million court judgment. He ended up getting arrested and going to prison. Six months ago, PETA made headlines when it asked Escom to donate the domain for its "vegetarians are sexy" campaign, notes Mashable.
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