X

Christmas Carol Arms Race Hits Chicago Radio

Stations compete to kick off holiday programming earlier and earlier
By Nick McMaster,  Newser Staff
Posted Nov 2, 2007 3:19 PM CDT

(Newser) – Apparently not content to subject listeners to "The Little Drummer Boy" in the traditional Thanksgiving-to-Christmas window, two Chicago radio stations switched to the all-fa-la-la-la-la, all-the-time holiday format today. The move is both the latest volley in a hot rivalry and a repeat of a strategy that paid off in ratings a year ago, the Chicago Tribune reports.

An adult contemporary station and a rival talk station that's rumored to be changing formats—to adult contemporary— raced to deck the halls earliest in an attempt to get the attention of female listeners, a key adult-contemporary demographic. WLIT switched to Yuletide mode on November 2 last year and rode a ratings wave from leftover Halloween candy season until the first Valentine's treats hit the shelves at New Year's. (Read more WCKG 105.9 stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.