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Spanish Village Goes Blue for Smurfs Movie

Juzcar turned into living Smurf village for movie promotion
By Mark Russell,  Newser Staff
Posted Jun 19, 2011 6:47 AM CDT

(Newser) – What the Smurf? Everything—and we mean everything—has been painted bright blue in Júzcar, a small town in the south of Spain, as part of Sony's marketing campaign for the new Smurfs movie, reports the Huffington Post. It took a dozen painters more than 1,000 gallons of blue paint to transform this village close to Malaga into the true blue home for the world premiere of The Smurfs 3D later in July. Sony said it will repaint Júzcar in its traditional white in September. (Read more Spain stories.)

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