Facebook Protest Forces Price Cut on Cottage Cheese

More than 100,000 joined protest in Israel
By Newser Editors and Wire Services
Posted Jun 30, 2011 1:29 PM CDT
A consumer picks up a tub of cottage cheese inside a supermarket in Jerusalem.   (Sebastian Scheiner)
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(Newser) – A high-profile Facebook protest has scored a victory for consumers in Israel: Their threats of a boycott have forced dairy manufacturers to lower the price of cottage cheese by some 25%. The two-week campaign drew more than 105,000 people to join a Facebook group vowing to boycott the Israeli staple until prices dropped. Spooked by the outrage, the three large Israeli dairy companies agreed yesterday to lower the price of a half-pound container to $1.75 after it had risen to close to $2.30.

Today's newspapers carried glowing headlines that declared: "We Won," and "Cottage Cheese Victory." The "cottage protest," as it has come to be known in Israel, has sparked hope it will spread to other fields: the price of gasoline, which is now more than $8 a gallon, and other food products have recently skyrocketed as well. (Read more Israel stories.)

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