Subtle, it's not. Apocalyptic, maybe. Rick Perry's new campaign ad uses bleak images of America under "President Zero" to make the case that it's time for a new leader. "I believe in America,” Perry says as more hopeful images play. “I believe in her purpose and promise.” Some reaction:
- "This election cycle is all about the blockbuster ads," writes Tim Nudd at Adweek. "Here's the first presidential spot from Rick Perry, a Bruckheimer-esque extravaganza that plays like an action-film movie trailer."
- Mike Allen at Politico notes that the "epic new bio spot" was produced by Lucas Baiano, who used to make such ads for Tim Pawlenty.
- "It’s exactly the sort of action packed trailer a candidate who runs with a gun might want," writes Zara Golden at Mediaite.
- Greg Howard, Slate: "It feels like a movie trailer, complete with a plotline, a villain, a hero, a cool font and dynamic camera angles. The only thing missing is James Earl Jones."
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