Tim Cook: Apple Will 'Double Down' on Secrecy

CEO hopes to bring some manufacturing to US
By Matt Cantor,  Newser Staff
Posted May 30, 2012 11:55 AM CDT
Tim Cook: Apple Will 'Double Down' on Secrecy
Apple CEO Tim Cook speaks before introducing the new iPad during an event in San Francisco, Wednesday, March 7, 2012.   (AP Photo/Paul Sakuma)

(Newser) – If you thought Apple was secretive under Steve Jobs, brace yourself: Tim Cook says his company is going to "double down" on its strategy of keeping mum. "I feel strongly that being secretive on the product side of our business is so important," the CEO said at the D: All Things Digital conference outside Los Angeles. Still, he was willing to reveal a bit of what Apple is up to: A Siri update, an improved Apple TV, and increased Facebook integration.

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In his second public interview as CEO, Cook said Apple is holding monthly audits of working conditions at a Chinese plant. He also envisioned a future in which some Apple products are made Stateside—"not just for the US market, but things that can be exported for the world." He also noted the improving sales of Apple TV: It's sold 2.7 million Internet receivers already this year, compared to 2.8 million throughout last year. It's "an area of intense interest to us," he said, according to the San Francisco Chronicle. (Read more Tim Cook stories.)

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