Coke's Newest Drink: Just a Few Drops

Dasani Drops are concentrated flavors customers add to water
By Mark Russell,  Newser Staff
Posted Sep 9, 2012 8:13 AM CDT
Coke's Newest Drink: Just a Few Drops
This photo provided by Coca-Cola via Fast Horse marketing agency shows all four Dasani Drops flavors.   (AP Photo/Coca-Cola via Fast Horse)

Faced with a slowing beverage market, Coca-Cola is thinking small. As in droplets. They're called Dasani Drops—tiny, concentrated flavors you can add to your water to give it some zing, and they're coming to stores in October, reports the AP. The zero-calorie drops will be in four flavors to start, and cost $4 for a bottle with 32 servings.

Dasani Drops are not the first compact water flavoring on the market. Kraft introduced MiO in March 2011 and already had doubled sales in the first half of this year to $100 million. But Coke says it plans on getting its Drops on shelves wherever its Dasani water is sold. "We're looking to make this as broad as we can," said a Coca-Cola vice president. (Read more Coca-Cola stories.)

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