EHarmony is moving from the business of love to the business of, well, business. The dating website is developing a job service that aims to cut through what one eHarmony exec calls the "artificial and weird interaction" of the job interview in much the same way it does the date. “It seems like there’s a social problem here that needs fixing, much in the same that when we started with relationship matching, there just seemed to be a problem,” Grant Langston tells the Washington Post.
EHarmony is betting that by getting honest answers to questions of work-life balance and work environment, it can get better employer-employee matches. “We have 29 dimensions that we match on for marriage," says Langston. "It would not surprise me if we have even more for a worker relationship." And the company thinks the market is there—though it would face competition from the likes of Monster, CareerBuilder, and LinkedIn—eHarmony cites "indicators" that some 60% to 65% of us aren't happy with our jobs. The new service is expected to launch in late 2014. (Read more online dating stories.)