Speed Dating for the Cougar Set

NYC event seek to pair 'boy toys' with 'sugar mamas'
By Caroline Zimmerman,  Newser Staff
Posted Jan 31, 2008 4:55 PM CST
Speed Dating for the Cougar Set
The "boytoy" phenomenon is growing in popularity among older women who are leveraging experience, money and intelligence to pursue young, attractive mates.   (Shutterstock.com)

(Newser) – "Mature" women sitting on gold mines are being paired up with hot young men at a New York matchmaking event next week, Reuters reports. Traditionally, rich middle-aged men nab catwalk-worthy arm candy, but one entrepreneur hopes to tweak the trend. The "sugar mamas" must be at least 36 and make a minimum $500,000 a year—though $4 million in assets also meets requirements.

Natural selection also applies in the 5,000-strong pool of would-be "boy toys." The event will involve a round of speed-dating, in which potential couples are paired up for a few minutes in the hopes that sparks will fly. "Is it truly what I am looking for? No. Is it an option? Why not? In New York, anything goes," one female participant said. (Read more matchmaking stories.)

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