The claws are out in the telecom world: T-Mobile CEO John Legere—who the Wall Street Journal reports is not one to shy away from a dispute—took to Twitter this week to blast rival Sprint's new "All-In" service plan and ended up getting a rather feisty reply from Sprint CEO Marcelo Claure, reports Bloomberg. After Legere called the campaign "a swing and a miss," later linking to an article that said it was essentially a ceasing of Sprint's iPhone for Life plan, Claure responded, "I am so tired of your Uncarrier bullshit." Claure added T-Mobile is worse than Verizon and AT&T put together. "You say one thing but behave completely different."
A Sprint rep says Claure was merely calling attention to the fact that Sprint "offers real simplicity," as the Journal puts it. But Legere shows no signs of wanting to make up. "When it comes to self-destructing, Marcelo is #Allin," he tweeted, along with, "you mad bro?" Claure seemed to have calmed down when he replied, "Never. Just calling it like I see it." During a live video stream—which he tweeted a link to with the hashtag #sorrynotsorry—Legere suggested Claure had had a bad week and perhaps "flew to Japan to get yelled at." Then "I think he got drunk and went on Twitter," Legere said. (Read more T-Mobile stories.)