Only 3 Non-Tech Brands Make 'Most Valuable' Top 10

Apple is No. 1, followed by Google and Microsoft
By Jenn Gidman,  Newser Staff
Posted Sep 25, 2017 10:25 AM CDT
10 Most Valuable Brands of 2017
In this Dec. 7, 2011, file photo, a person stands near the Apple logo at the company's store in Grand Central Terminal in New York.   (AP Photo/Mark Lennihan, File)

If you wanted to create a brand from scratch and make it a valued household name, the tech sector is probably a good place to start. Per City AM, Interbrand looked at some of the world's biggest brands, then ranked their value—and seven that made it into the top 10 were technology-based brands. Interbrand's evaluation was based on each firm's financials, how much of an impact it has on consumers' decision-making, and how willing those consumers are to pay "premium price" for that brand's products or services. Here are the top 10 on Interbrand's list, each with its corresponding brand value:

  1. Apple; $184 billion
  2. Google; $142 billion
  3. Microsoft; $80 billion
  4. Coca-Cola; $70 billion
  5. Amazon; $65 billion
  6. Samsung; $56 billion
  7. Toyota; $48 billion
  8. Facebook; $48 billion
  9. Mercedes-Benz; $48 billion
  10. IBM; $47 billion
More brands ranked here, or check out a slightly different take. (More brands stories.)

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