"I'd rather have frozen pizza than racist pizza." So reads a customer tweet about Papa John's, and it's not one the pizza company is shying away from. Quite the contrary, the message is highlighted in the chain's first new ad since John Schnatter was forced to resign last month over his use of the n-word. In the 65-second ad posted to social media Friday, a series of angry tweets are displayed, then the words, "You expected better from Papa John's. So did we." Then, after showing more tweets, the words "Thank you for your anger" appear. That last word is subsequently replaced with "criticism" and "honesty." "It is making us better."
CEO Steve Ritchie also posted extensive comments on Twitter, which you can read here, and a letter to customers, which you can read here. CNN reports the company plans to hold mandatory bias training sessions beginning in October at its company-owned stores and is going live with a minority-owned franchise expansion and development program. The ad certainly hasn't abated Schnatter's anger. A rep for the former CEO had this to say, per CNBC: "The video produced by the company represents another example of the company attempting to hide the true facts. It omits the avalanche of comments made by customers, employees, and others who support John Schnatter and feel that the company is wrong." (Read more Papa John's stories.)