Elon Musk Pays $770M for Most Expensive Windows Ever

That's how much Tesla CEO lost in one day after his Cybertruck's windows smashed during demo
By Jenn Gidman,  Newser Staff
Posted Nov 23, 2019 9:00 AM CST
The Windows Weren't Supposed to Shatter. It Cost Musk $770M
In this Thursday file photo, Tesla CEO Elon Musk introduces the Cybertruck at Tesla's design studio in Hawthorne, Calif.   (AP Photo/Ringo H.W. Chiu, File)

Elon Musk's disastrous demo of Tesla's newest electric vehicle wasn't just a PR debacle—it hit his wallet big time. When the company's head designer threw a metal ball at the Cybertruck's window Thursday to show how durable it was, the window smashed; a second try smashed a second window. "It didn't go through, that's the plus side," Musk weakly joked, notes the Guardian. The minus side, per Forbes: Tesla's share price dropped 6% after Thursday's market close, decreasing Musk's net worth by $768 million in just one day, leaving him with just $23.6 billion.

"The shattering of the truck’s 'unbreakable' glass windows during the live demonstration was not a good start," a Deutsch Bank analyst says in the understatement of the year. An analyst from Baird doesn't think what happened was so dire. "While this was unfortunate and provided some good meme fodder, ultimately we do not think the broken window is particularly significant and should not overshadow the rest of the unveiling," he wrote in a research note. "Ultimately we view this as a funny footnote." (Read more Elon Musk stories.)

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