Saved by Zero? Or Sick to Death of It?

Toyota's relentless 0% APR ads wear thin ... and will continue
By Evann Gastaldo,  Newser Staff
Posted Nov 6, 2008 2:30 PM CST

(Newser) – “Saved by zero?” Try bored. Toyota’s 0% APR ad campaign has left TV viewers annoyed—by both the jingle and the fact that it airs seemingly incessantly, AP reports. Though some might appreciate the extension of 0% financing, originally set to expire this week, most viewers are bemoaning the continuation of the “wrist-slitting” commercials. Toyota hopes the incentive will boost declining sales.

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One Facebook group begging networks to “Stop Playing Toyota's ‘Saved by Zero’ Commercial” has 1,200 members. The ads are especially insidious during football games; Esquire’s football blogger said the campaign “has penetrated the nation's consciousness in a way political candidates only dream of.” Toyota insists the commercial’s been effective, but a marketing professor warns viewers may begin to tune it out. (Read more Toyota stories.)

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