Google Hears New Cell Service Calling

Web giant boosts wireless profile with move into mobile media
By Wesley Oliver,  Newser Staff
Posted Jul 17, 2007 12:43 PM CDT
Cellular South project manager Steve Davidson demonstrates new technology that will allow users to make credit-card purchases and even buy candy bars out of a vending machine with a phone call or signal...   (Associated Press)
camera-icon View 3 more images

(Newser) – Google is taking its business to a smaller screen with the development of a search tool to help cellphone users find and purchase content. Sources tell the Wall Street Journal the company hopes to tap into the small but lucrative world of mobile media, expanding beyond simple Web searches to broker sales of music, ringtones, and games.

Like Google’s Internet operation, the mobile service would provide users with a list of content and purchasing links alongside ads; plans include eventually charging for high placement, a la "sponsored links" on the Web. The project has hit several technical snags as Google has worked with content providers to catalog their offerings, and a launch date isn't set. (Read more Google stories.)