Radio Station Fined $16M For Fatal Contest

Mom died of water intoxication in effort to win Wii for her kids
By Rob Quinn,  Newser Staff
Posted Oct 30, 2009 3:37 AM CDT
Mom Jennifer Strange drank as much as two gallons of water in the deadly radio stunt.   (Shutter Stock)

(Newser) – A Sacramento radio station has been ordered to pay $16 million to the family of a woman who died during its "Hold Your Wee for a Wii" contest. The woman, who was trying to win the game console for her three children, died of water intoxication after taking part in the contest to see who could drink the most water without urinating or vomiting, the Sacramento Bee reports.

The jury decided that the operators of KDND-FM were negligent in allowing the contest to proceed despite warnings that drinking too much water could be fatal. "Couldn't you get water poisoning and, like, die?" one host asked during the show. "Your body is 98% water, why can't you take in as much water as you like?" responded her colleague. No criminal charges were filed over the incident, but 10 employees were fired.
(Read more California stories.)