2012 London Olympics Logo Still Hideous

Design has not 'grown on us,' despite organizers' promise
By Kevin Spak,  Newser Staff
Posted Mar 29, 2010 2:26 PM CDT
2012 London Olympics Logo Still Hideous
Has the 2012 Olympics logo grown on you? Didn't think so.

(Newser) – When organizers unveiled the logo for the 2012 London Olympics, they said people would learn to love it. Well, that was 3 years ago, and "tastes do change," so let’s check in. Yeah, still hideous, writes graphic designer Alice Rawsthorn in the New York Times. “Far from being 'ahead of its time,' it looks increasingly like the graphic equivalent of what we Brits scathingly call 'dad dancing,' namely a middle-aged man who tries so hard to be cool on the dance floor that he fails."

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There’s been some progress. One version dispensed with the messy shadow around the numbers and replaced the "garish colors" with "cheerfully colored pencils." More in that vein could be done, Rawsthorn writes, but it’s sadly too late to do what London should have done when the public freaked out in 2007—scrap the thing and commission a logo that’s actually good. (Read more 2012 London Olympics stories.)

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