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New Adidas Ad Features 25 Pairs of Bare Breasts

Company is pushing a new line of sports bras

(Newser) - Usually, the ads that draw the most attention this time of year are from the Super Bowl. Adidas, however, has managed to steal some thunder with a new ad campaign that features an image of 25 pairs of women's bare breasts, reports AdWeek . The company put up the image...

Adidas HR Head Quits After Racism Outcry

Exec says Karen Parkin described racism complaints as 'noise'

(Newser) - The head of global human resources at Adidas has stepped down after acknowledging she has lost the trust of employees pushing for a more diverse workforce. "While I would very much like to lead this critical transformation effort, after much reflection and listening to the feedback I’ve received,...

Adidas: 'It's Time to Own Up to Our Silence'

Company pledges to invest in black communities

(Newser) - Adidas says it is time to "own up to its silence" and address issues within the company instead of simply denouncing racism on social media. The company has pledged to step up its hiring of minorities and invest $120 million in black communities over the next four years, CBS...

They Met Up for a Sneaker Sale. Then Everything Went Awry

Teen girl killed during shootout over Adidas Yeezy shoes near Miami: cops

(Newser) - A Miami high school senior weeks away from graduation was killed last week during what cops say was a botched sale of Adidas Yeezy sneakers. Two men have since been arrested and charged with murder. CNN reports that Andrea Camps Lacayo died April 7 after she accompanied her boyfriend, Sergio...

99% of Sneakers Auction at Sotheby's Goes to 1 Buyer

Canadian entrepreneur had bid on all 100 pairs

(Newser) - On Thursday, 100 pairs of the rarest sneakers—labeled Nike, Adidas, and Air Jordan, for starters—went up for auction. By Friday, they were all sold to a single bidder, except for one lone, expensive pair: the 1972 Nike Waffle Racing Flat Moon Shoe. Bill Bowerman, a cofounder of Nike,...

Stripes Don't Make for a Logo of Distinction, Court Decides

Adidas loses trademark case in Europe

(Newser) - The Adidas three-stripe logo is famous and many fans think it's cool, but it's just not distinctive enough to deserve trademark protection, an EU court ruled Wednesday. The decision upheld a ruling by the EU Intellectual Property Office, which had rejected Adidas' trademark application, saying the logo was...

FBI Accuses 4 College Coaches of Taking Bribes

Adidas marketing exec also implicated

(Newser) - The director of global sports marketing for Adidas is among those charged in a bribe-paying scheme that federal authorities say was designed to match agents and advisers to players before they became NBA stars. James Gatto was arrested Tuesday along with nine others, including four assistant basketball coaches from the...

Adidas Offends With Post-Boston Marathon Email

The company congratulated people on having 'survived' the marathon

(Newser) - "Congrats, you survived the Boston Marathon." So reads the subject line of an email sent to marathon participants by Adidas on Tuesday, USA Today reports. This was, for obvious reasons, a poor choice of subject line. And according to the New York Daily News , recipients of the email...

Adidas Stops Trying To Put Men's Shoes on Women's Feet

The PureBoost X is the rare running shoe actually developed for women

(Newser) - Next month, Adidas will launch a running shoe specifically developed for women. Why is this news, you ask, I've seen plenty of pink sneakers before. Well, those shoes were by and large designed for men then "adapted" for women, Footwear News reports. Or, as Quartz quotes the industry...

Adidas' Goal: Win Back Americans

World's no. 2 sports brand struggling in key market

(Newser) - Between 2002 and 2013, Adidas saw its overall market share more than quadruple—but in the US, the German company has recently struggled, with a retail market share of just 7% last year. And in the world of sneakers, that's a big problem: "The US is 40% of...

World Cup Ball to Suck Less This Year, Adidas Promises

It aims to improve on awful 2010 version

(Newser) - In 2010, players had a big complaint about the World Cup: The ball didn't move right. The Adidas Jabulani was engineered as a theoretical improvement over your standard, 32-panel ball. With just eight panels, it had fewer stitches, and that, supposedly, meant a less-turbulent flight through the air, Brian...

Adidas Kills 'Shackle' Shoe After Outcry

Footwear's echoes of slavery sparked outrage

(Newser) - Looks like the only place the Adidas "shackle" shoe will be walking is into the Museum of Bad Ideas. The company has canceled plans to release the JS Roundhouse Mids, which were to come with a plastic, bright orange chain and ankle cuffs, after an outcry from people who...

Adidas Yanks $10M iAd Campaign From Apple

Steve Jobs reportedly being a control freak

(Newser) - Adidas has reportedly pulled its $10 million advertising campaign from Apple's new iAd platform. After three rounds of creative rejections—from Apple, not the client—Adidas apparently decided enough is enough. Steve Jobs was behaving like a control freak over the creative content, reports Business Insider , which is being produced...

Iconic Brands We've Outsourced
 Iconic Brands 
 We've Outsourced 
Not Made in usa

Iconic Brands We've Outsourced

Globalization has pushed a lot of Americana overseas

(Newser) - Baseballs are as American as Mom and apple pie, right? Well, hopefully they have parents and pastry in Costa Rica, too, because that’s where Rawlings’ factory is located now. Loads of other all-American brands aren’t so all-American anymore, Newsweek reports, singling out the companies seen in the slideshow...

Michael Jordan's Son Could Cost College $3M

Adidas deal predates player with inherited preference for Nike

(Newser) - Michael Jordan’s son wants to wear the shoes his dad made famous when he plays college basketball this season—but if he does, he could wind up costing the University of Central Florida $3 million. Marcus Jordan insists on wearing Nike Air Jordans, but UCF has a deal with...

Adidas, Puma End 60-Year Feud—With a Soccer Game

Founding brothers had falling out in 1948

(Newser) - The family feud is over. Adidas and Puma are putting aside their differences, 60 years after the brothers who founded the German sportswear giants had a falling-out. Adi and Rudolf Dassler divided the town when each started his own company in Herzogenaurach, Germany, after a disagreement during World War II....

5 Fun Facts About Melanie Oudin

Boyfriend helped American teen design those flashy shoes

(Newser) - With American Melanie Oudin’s surprise roll to the US Open quarterfinals capturing the sports world’s imagination, Chris Chase of Yahoo! Sports lists five facts you should know about the 17-year-old:
  • It’s gotta be the shoes: Oudin herself selected the pink-and-yellow look. Maker Adidas earlier said the design

Chuck Taylor (and Other Sneaker Names) Revealed

No, Adidas is not an acronym

(Newser) - Some sneaker names are obvious—Air Jordan, anyone? But Mental Floss uncovered the origins of some popular brand names that are a bit more mysterious:
  • Converse Chuck Taylor All Star: A former high school basketball star, Chuck Taylor joined the Converse team in 1921 and helped launch the shoe to

This Guy Will Be Selling You Stuff Very Soon

He proves his endorsement prowess

(Newser) - Outside the realm of the NBA, Dwight Howard is hardly a household name. Just you wait, reports Advertising Age. The 23-year-old star of the Orlando Magic seems to have it all—youth, charisma, eccentricity, character—and advertisers are taking notice. Howard has a ton of endorsement deals already, most notably...

Dissonant Ads Put Agency in Olympic Bind

Pitches for Adidas, Amnesty conflict—and inflame China opinion

(Newser) - A major advertising firm finds itself in an awkward predicament, the Wall Street Journal reports, after realizing it produced ads to drum up patriotic support for Chinese athletes in the Beijing Olympics as well as graphic spots criticizing China's human-rights record for Amnesty International. New York-based TBWA Worldwide has renounced...

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