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Adidas Blocks Number 44 From German Soccer Jerseys

Critics said it was too close to SS logo

(Newser) - German soccer fans can buy replicas of the national team's jerseys with any number between 00 and 99—except 44. The number was pulled from sale after people on social media pointed out that it strongly resembled the logo of the SS, the organization that carried out many of...

Good Comes From Sale of All Those Piled-Up Yeezys

Adidas says it will donate $150M to anti-hate groups

(Newser) - Adidas said Wednesday that it has donated or is planning to give away more than $150 million to groups fighting antisemitism and other forms of hate from the sales of Yeezy shoes last year after it severed ties with Ye, the rapper formerly known as Kanye West. The German sportswear...

Adidas Is Unloading More Yeezys
Adidas Is
More Yeezys

Adidas Is Unloading More Yeezys

Sales will again benefit various organizations fighting racism and antisemitism

(Newser) - Adidas is still sitting on a pile of Yeezys, and it's looking to clear them out in the wake of the potentially financially disastrous breakup in October with Kanye West, now Ye, over his antisemitic statements. As CNN reports, the second wave of post-Ye stock is set to go...

Adidas Is Selling Off Its Yeezy Shoes

Sportswear giant cut ties with the music mogul over his anti-Semitic remarks

(Newser) - In the wake of the severed relationship between Adidas and Ye (formerly known as Kanye West), the sportswear giant has begun selling off its remaining Yeezy merchandise. The AP reports that Yeezy shoes, which Ye co-designed, are being sold for now only through Adidas' Confirmed app. The move comes months...

Adidas Has a Plan for $1.3B in Yeezy Inventory

Company will sell shoes, donate proceeds to charities

(Newser) - Adidas is trying to move beyond its former partnership with Kanye West, now known as Ye—and it has come up with a plan for the mountains of Yeezy shoes piled up in its warehouses. The German company said Thursday that it plans to sell some of the inventory and...

Investors Sue Adidas Over Ye's Yeezy Brand
Ye's Yeezy Brand
Gets Adidas Sued

Ye's Yeezy Brand Gets Adidas Sued

Shareholders claim sportswear company ignored risks of partnership with rapper

(Newser) - Investors unhappy with how the Adidas-Ye partnership played out are suing the sportswear company. They say Adidas had known how risky its deal with the rapper formerly known as Kanye West could be—years before it ultimately cut ties with Ye—and yet didn't take precautions to limit its...

Adidas Objects to Black Lives Matter Logo
Adidas Protests BLM Logo,
Quickly Abandons That

Adidas Protests BLM Logo, Quickly Abandons That

Company reverses course fast after claiming 3 yellow stripes too similar to its own

(Newser) - It took all of 48 hours for Adidas to backtrack on its protest of a Black Lives Matter logo. The company announced Wednesday that it would withdraw its opposition to the Black Lives Matter Global Network Foundation's trademark application "as soon as possible," Reuters reports. Adidas did...

Adidas Has $1.3B in Unsold Yeezy Goods
Adidas' 'Big Success'
Is Now a 'Big Nightmare'
in case you missed it

Adidas' 'Big Success' Is Now a 'Big Nightmare'

Company not sure what to do with $1.3B in Yeezy sneakers, though it's mulling 'something good'

(Newser) - Adidas has about $1.3 billion worth of Yeezy sneakers idling in warehouses worldwide, the result of its split with Kanye West after a series of offensive remarks and actions by the rapper. Now the company is struggling to figure out what to do with the excess inventory in 2023,...

Numbers on Adidas' Yeezy Loss Look to Be Huge

Company says if it can't 'repurpose,' sell existing inventory, it could lose $1.3B in revenue this year

(Newser) - Adidas knew it was going to take a big hit when it cut ties last fall with "one of the most successful collaborations in our industry's history": its relationship with Kanye West and his Yeezy brand of footwear and clothing, after the rapper made antisemitic remarks and exhibited...

A Messi Image Is Now the King of Instagram

Celebration photo has more than 62M likes

(Newser) - Lionel Messi vanquished France , and now he has vanquished the famous egg of Instagram. An image of Messi celebrating Argentina's dramatic World Cup victory had racked up more than 62 million likes as of Tuesday morning on on the soccer star's Instagram page , making it the most-liked image...

They Make $150 World Cup Jerseys for $2 Per Day

'NYT' highlights rights abuses of garment workers producing apparel for Adidas, Nike

(Newser) - An estimated 5 billion people, or more than 60% of the world's population, are expected to tune in to the World Cup. Many of them will be decked out in national team jerseys from companies like Nike and Adidas, the tournament's official outfitter. But at what cost? As...

Adidas Investigating Big Allegations Against Kanye West

Former employees allege bullying, mind games, vulgarity

(Newser) - Adidas tolerated a lot of disturbing and deeply inappropriate behavior from Kanye West before it decided to cut its ties with him over his antisemitic remarks, according to former employees. The company says it is investigating allegations that employees involved with West's Yeezy line of sneakers endured "years...

Forbes: Kanye West Is No Longer a Billionaire

End of Adidas deal 'was the final nail in Ye’s net-worth coffin'

(Newser) - Kanye West has repeatedly disputed his position on Forbes' list of billionaires but the magazine says that will no longer be an issue—because he's no longer a billionaire. Adidas ended its relationship with the rapper Tuesday in a move that Forbes says "was the final nail in...

Adidas Has Made Its Decision on Kanye

It's a no on Ye: Company cuts ties after series of antisemitic remarks

(Newser) - It's been weeks since Adidas first mentioned it was mulling its partnership with Kanye West, who's been under fire after sporting a "White Lives Matter" shirt at Paris Fashion Week, followed by a string of antisemitic comments. Now, the mulling is over: Bloomberg reported early Tuesday that...

Adidas Reconsiders Kanye West Partnership

After outbursts, company questions 'mutual respect and shared values'

(Newser) - Under pressure over inflammatory and offensive remarks and actions by Kanye West—including wearing a "White Lives Matter" T-shirt at a fashion show—Adidas announced last week that it's rethinking their profitable arrangement and added an ominous postscript. "The Adidas-Yeezy partnership is one of the most successful...

New Adidas Ad Features 25 Pairs of Bare Breasts

Company is pushing a new line of sports bras

(Newser) - Usually, the ads that draw the most attention this time of year are from the Super Bowl. Adidas, however, has managed to steal some thunder with a new ad campaign that features an image of 25 pairs of women's bare breasts, reports AdWeek . The company put up the image...

Adidas HR Head Quits After Racism Outcry

Exec says Karen Parkin described racism complaints as 'noise'

(Newser) - The head of global human resources at Adidas has stepped down after acknowledging she has lost the trust of employees pushing for a more diverse workforce. "While I would very much like to lead this critical transformation effort, after much reflection and listening to the feedback I’ve received,...

Adidas: 'It's Time to Own Up to Our Silence'

Company pledges to invest in black communities

(Newser) - Adidas says it is time to "own up to its silence" and address issues within the company instead of simply denouncing racism on social media. The company has pledged to step up its hiring of minorities and invest $120 million in black communities over the next four years, CBS...

They Met Up for a Sneaker Sale. Then Everything Went Awry

Teen girl killed during shootout over Adidas Yeezy shoes near Miami: cops

(Newser) - A Miami high school senior weeks away from graduation was killed last week during what cops say was a botched sale of Adidas Yeezy sneakers. Two men have since been arrested and charged with murder. CNN reports that Andrea Camps Lacayo died April 7 after she accompanied her boyfriend, Sergio...

99% of Sneakers Auction at Sotheby's Goes to 1 Buyer

Canadian entrepreneur had bid on all 100 pairs

(Newser) - On Thursday, 100 pairs of the rarest sneakers—labeled Nike, Adidas, and Air Jordan, for starters—went up for auction. By Friday, they were all sold to a single bidder, except for one lone, expensive pair: the 1972 Nike Waffle Racing Flat Moon Shoe. Bill Bowerman, a cofounder of Nike,...

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